Salem, Massachusetts is a spooky lover’s dream trip, especially in the fall, but when planning a trip to Salem, the question is: What do I wear?! (Seriously—I run the group Spooky in Salem on FB, and outfits are a hot topic!!) While there’s a ton of great shopping in Salem, I know half the fun is planning outfits ahead of time.
This list specifically features outfits that can all be found on Amazon, because I understand the importance of fast/free shipping, and more importantly, lots of options. We love options!
Disclaimer: These are affiliate links, which means I make a small (teeny tiny) commission—which helps keep this site going—at no additional cost to you. I appreciate the support, spooky queens & kings!
Before we dive in to outfits: If you're into being organized AF, you need The Official Spooky in Salem Trip Planner! Or, if you're heading to Salem to celebrate a bride witch with your coven, you'll love The Official Spooky in Salem Bachelorette Planner. Each has everything you need to make planning the trip as magical as the trip itself!
Salem, MA Outfit Ideas
Instead of overwhelming you with 600 outfits, I featured a main piece in each collage, then added a bunch of different options to pair it with. You’ll notice a lot of pieces can be worn in so many different ways, because we looove *versatility.*
I own quite a few of these pieces myself, but in full transparency, I don't own everything, so I did my best to stick with items that had legit reviews, vs just grabbing random stuff and throwing it on a list, because...ew.
You'll notice none of the shoes are linked, but there's a reason for that. Any footwear pictured is solely for inspo; see my thoughts on shoes below! I also threw together a collage of coats that you may or may not need, because New England weather likes to be, well…New England weather.
If you’re more of the scroll-and-pick-what-I-like type, feel free to browse my whole list of Salem outfit ideas. Even more cute stuff than what you see here, just not organized into suggested outfits.
Get the broomsticks ready, babes. Simply click the pic to get the good stuff! **10/8 and 10/9 Prime Day Deals: a lot of these items have deals going on!**
What Shoes to Wear in Salem, MA
I do NOT recommend purchasing new shoes for a Salem trip. You’ll be doing soo much walking, so it’s, like, a really bad idea to treat that as a break-in period.
I will say, if you don’t own a pair of Dr. Martens, they are 100% worth it! The break-in period is rough, so again, definitely not something I’d recommend wearing new in Salem, but they really do go with just about everything! I wear mine all. the. Time.
Salem, MA Outfit Inspo on Instagram
My two FAVORITE Instagram accounts—who also happen to be my friends—for outfit inspo are hands down Pumpkin and Gray and The Samantha Show. They are truly the Salem outfit queens!! My next outfit post will actually feature them and some of their masterpieces over the years, so keep an eye out for that!
Hopefully that helped narrow down some ideas for your Salem outfit planning! If you wear something from or inspired by this list, feel free to join and post in Spooky in Salem, and/or tag Spooky in Salem on Instagram!
Happy shopping and, as always, stay spooky!